SWIPE ACADEMY - CONFIDENTIAL AGENT RESOURCE
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TIERED PRICING TAKEDOWN SCRIPT
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THE OPENER:
"Mr. Merchant, I see you are currently priced on a Tiered structure. It looks simple because there are only 3 rates, but I want to show you how this is mathematically engineered against you."

THE EXPLANATION:
"Your processor gave you a 'Qualified' rate of 1.2%. But if you look right here on page 3, you'll see a section called 'Non-Qualified'. Last month, $15,000 of your volume downgraded to this bucket."

THE KILL SHOT:
"They charged you $525 for that $15,000. That's an effective rate of 3.5% on those cards. They are taking all of your rewards cards and keyed-in transactions and secretly marking them up by over 2%. I will move you to a transparent Interchange-Plus model where you only pay the true wholesale cost plus a fixed margin."