SWIPE ACADEMY - CONFIDENTIAL AGENT RESOURCE ================================================================= CONTROLLER COLD CALL SCRIPTS ================================================================= THE PITCH: "Hi [Controller], I'm not calling to sell you a credit card machine. I specialize in B2B payment architecture. Most manufacturing firms running corporate purchasing cards are being charged Level 1 Interchange rates because their gateway isn't passing line-item tax data to Visa. I can audit your last statement and tell you exactly how many basis points you are bleeding to the network. If I'm wrong, you lose 5 minutes. If I'm right, it usually drops wholesale costs by 0.75%." HANDLING "WE ARE HAPPY": "I'm glad your bank treats you well. My goal isn't to replace your banking relationship; it's to optimize the data payload your software sends to Visa so you stop overpaying the wholesale interchange rate. Can I send you a one-page PDF on how Level 3 data works?"