SWIPE ACADEMY - CONFIDENTIAL AGENT RESOURCE
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B2B EMAIL DRIP SEQUENCE
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EMAIL 1 (Day 1) - The Value Add
Subject: Visa Interchange update for [Company Name]
Hi [Name], Visa recently updated their Interchange tiers for commercial purchasing cards. Many distributors in [City] are absorbing a 0.50% margin hit because their gateways aren't passing Level 3 tax data. Attached is a quick guide on how to check your gateway settings. 

EMAIL 2 (Day 4) - The Case Study
Subject: How [Similar Company] reduced DSO by 12 days
Hi [Name], following up on the Level 3 data. We recently integrated a PayTrace gateway directly into NetSuite for a local HVAC supplier. Not only did it lower their card fees, but the automated email invoicing reduced their Accounts Receivable cycle by 12 days. Do you have 5 minutes next Tuesday to see how the API works?

EMAIL 3 (Day 10) - The Breakup
Subject: Closing the loop
Hi [Name], I haven't heard back, so I'll assume optimizing your commercial card processing isn't a priority this quarter. If you ever want a free forensic audit of your Interchange costs, keep my info on file.